|
M E M O R A N D U
M POLICE DEPARTMENT“Your
Police, Our Community” |
DATE:
January 24, 2001
The Santa Cruz Police
Department is in the process of applying for a grant from the California
Office of Traffic Safety.
The purpose of the grant is to provide a comprehensive
community
traffic safety program aimed
at reducing the numbers and severity of injury collisions in the
City of Santa
Cruz.
The Police Department is
soliciting input from the public on the proposed project. The following
draft grant concept outlines
the goals and objectives of the program. Persons interested in
commenting on the proposal
are encouraged to contact Sgt. Tom Bailey by phone at
420-5862.
Written responses may be
sent to the Santa Cruz Police Department, Attn. Sgt Bailey, 155 Center
Street, or e-mailed to
tbailey@ci.santa-cruz.ca.us by 5:00 PM Friday, January 26,
2001.
A meeting hosted by Mayor
Fitzmaurice will be held in the ABC Room at the Civic Auditorium,
307 Church Street, at 10:00
AM, Monday, January 29, 2001 to review and discuss the
grant.
OTS-136
(Rev. 10-00)
|
OTS USE ONLY | |
Coversheet
for Traffic Safety Concepts
Federal
Fiscal Year 2002 |
CONCEPT
NO.
_________ Agency
Code:
_________ EA:
_________ Fund:
_________ Coordinator:
_________ Region: _________ | |
Date:
January 10, 2001 County: Santa
Cruz Agency:
Santa Cruz Police Department Proposal
Title:
Comprehensive
Community Traffic Safety Education and Enforcement
Grant | ||
CONCEPT
SUMMARY: This will be a comprehensive community
traffic safety program that through education and enforcement will address
not only traffic safety in general, but in particular address bicycle and
pedestrian safety. The program goals will be to: reduce bicycle and
pedestrian injury and fatal collisions; reduce nighttime injury and fatal
collisions; increase bicycle helmet use; increase enforcement of laws
designed to protect the safety of bicyclists and pedestrians; work with
community based organizations to educate and promote traffic safety
awareness for motorists, bicyclists and pedestrians; and increase bicycle
and pedestrian safety education in the schools. Specific project
objectives will include: special enforcement details focusing on collision
causing violations (based on statistical information), provide bicycle and
pedestrian safety education through classroom presentations and school and
community bicycle rodeos; develop, produce and distribute promotional and
educational materials to support the program; distribute and properly fit
bicycle safety helmets; and identify and work with community based
organizations to achieve the programs goals and
objectives.
(List
major items of expense, e.g., personnel and equipment,
etc.) The major items of
expense are: personnel costs; contractual services for education, rodeos
and “safety city”; police motorcycle and associated officer safety
equipment; computer, portable printer, and software; handheld radar;
travel and training expenses; bicycle safety helmets; and promotional
materials. | ||
AGENCY
CONTACT |
FUNDING
REQUESTED | |
Name: Tom
Bailey |
Fiscal
Year
2002
$
334,940 (10-1-01
to 9-30-02) | |
Title:
Sergeant, Traffic Section Supervisor |
Fiscal
Year
2003
$
202,560 (10-1-02
to 9-30-03) | |
Mailing
Address: Santa
Cruz Police Department 155
Center Street Santa
Cruz, CA 95060 |
| |
| ||
| ||
Phone
No.: (831)
420-5862 Fax
No.:
(831) 420-5851 E-mail:
tbailey@ci.santa-cruz.ca.us |
Total
$ 537,500 | |
TRAFFIC SAFETY GRANT CONCEPT
PROJECT TITLE:
AGENCY:
Santa Cruz Police Department
Comprehensive Community
Traffic Safety Education and Enforcement Program
PROBLEM
STATEMENT:
A summary of fatal and injury
collisions in the City of Santa Cruz is:
COLLISION TYPE |
1996 |
1997 |
1998 |
|
|
|
|
Total Fatal and
Injury |
336 |
321 |
333 |
Alcohol
Involved |
26 |
36 |
31 |
Speed
Related |
57 |
48 |
52 |
Nighttime |
38 |
34 |
28 |
Pedestrians |
38 |
51 |
48 |
Pedestrians
<15 |
9 |
12 |
9 |
Bicyclists |
77 |
76 |
71 |
Bicyclists
<15 |
4 |
12 |
9 |
Office of Traffic Safety rankings for the City of Santa Cruz for 1998:
RANKING CATEGORY |
Per 1000 Miles Traveled
(VMT) |
Per 1000 Population | ||||
Collisions |
Statewide |
Population Group |
Statewide |
Population Group | ||
Total fatal and Injury
Collisions |
115 |
22/84 |
57 |
9/84 | ||
Alcohol Involved
Collisions |
145 |
24/84 |
82 |
13/84 | ||
Speed Related
Collisions |
246 |
50/84 |
180 |
39/84 | ||
Nighttime
Collisions |
160 |
32/84 |
103 |
22/84 | ||
Victims Killed &
Injured |
|
|
|
| ||
Pedestrians |
81 |
7/84 |
21 |
2/84 | ||
Pedestrians
<15 |
170 |
32/84 |
134 |
18/84 | ||
Bicyclist |
31 |
1/84 |
13 |
2/84 | ||
Bicyclists
<15 |
156 |
24/84 |
111 |
19/84 | ||
DUI
Arrests |
188 |
(Number of Arrests) |
0.57 |
(% of Licensed
Population) | ||
For many years, the City of
Santa Cruz has consistently ranked in the top 5-10% for cities of similar size
(bold in tables) and in the top
20-25% throughout the State (bold in
tables) in injury traffic collisions. As a result of our agency’s increased
traffic efforts, we have successfully reduced daytime motor vehicle injury and
fatal collisions by nearly 10% form 1996 statistics. However, nighttime
collision and bicycle and pedestrian fatal and injury rates remained relatively
unchanged. Over the last three years, the City has consistently ranked first or
second for bicycle involved fatal and injury collisions when compared to cities
of similar size. We feel there are several reasons for this continually high
ranking:
1)
The City and County of Santa Cruz
aggressively promote and support the use of alternative means of transportation
with the intent to improve traffic safety, relieve traffic congestion and
address environmental concerns. These alternatives include bicycling, walking,
car/van pools, and use of public transportation.
2)
The City and County of Santa Cruz
continue to expand as a bedroom community for the Silicon Valley (Santa Clara
County area), thus leading to a steady increase in population. Major freeways
and highways in the county are limited in their ability to expand and keep up
with the increased traffic, thereby forcing more vehicles off the major
thoroughfares and onto local streets/roadways.
3)
Within the City of Santa Cruz lies
the campus of the University of California, Santa Cruz. As student, faculty, and
staff populations continue to grow, there is insufficient space to house them on
campus. This has also caused a significant increase of traffic on local streets.
Current student enrollment is 12,124, an increase of 15% from 1998. The
university projects student enrollment to exceed 15, 000 in the next several
years.
4)
The City of Santa Cruz has an
elementary public school (K-12) population of approximately 7000 students (4000
in K-8) and an approximate private school population of 1000 students.
Presently, there is not a structured, consistent bicycle and pedestrian
education program within the schools or community.
5)
We currently lack the resources to
develop and coordinate with other community based organizations a comprehensive
traffic safety program.
6)
Santa Cruz is an older, established,
landlocked City with minimal ability to expand existing roadways to accommodate
the increase in bicycle and vehicle use.
7)
In addition to the current
population of 56,000, which is expected to increase to 60,000 by 2005, the city
often experiences an influx of tourists to our seaside community in excess of
100,000 visitors.
8)
The City of Santa Cruz is the County
Seat for the County of Santa Cruz
The primary goal and overall intent of this program is the reduction of fatal and injury traffic collisions. In particular, the reduction of overall nighttime injury traffic collisions and injury collisions involving bicyclists and pedestrians. The goals will be met by combining a comprehensive education and media program with an aggressive enforcement campaign targeting violations by motorists, bicyclists and pedestrians that contribute to the causes of collisions.
PERFORMANCE
MEASURES:
Goal(s)
1) To reduce total fatal and injury collisions by 5% from the calendar 1998 base year total of 303 to 288 by September 30, 2002 and by an additional 5% from 288 to 274 by September 30, 2003.
2) To reduce nighttime fatal and injury collisions by 5% from the calendar 1998 base year total of 28 to 27 by September 30, 2002 and an additional 5% from 27 to 26 by September 30, 2003.
3) To reduce the total number of fatal and injury collisions involving bicyclists by 5% from the calendar 1998 base year total of 71 to 67 by September 30, 2002 and by an additional 5% from 68 to 65 by September 30, 2003.
4) To reduce the total number of fatal and injury collisions involving pedestrians by 5% from the calendar 1998 base year total of 48 to 45 by September 30, 2002 and by an additional 5% from 45 to 43 by September 30, 2003.
5) To increase bicycle helmet use by juveniles under 18 by 25% from surveys conducted in 1998, from 40% to 50% by September 30, 2002 and by an additional 50% from 50% to 75% by September 30, 2003.
6) To increase the participation of community based organizations (Traffic Safety Coalition, Transportation Commissions, bicycle clubs, senior groups, service organizations, etc.) and businesses (bicycle shops, senior centers, public and private schools, etc.) in program activities by January 31, 2002 and maintain participation throughout the grant period. We will further enlist the aid of the local media to help the outreach to motorists.
Objectives
1) To conduct a press conference or other media event by November 1, 2001 to kick off and/or publicize the grant
2) To develop, produce and begin distribution of educational and/or promotional materials supporting the program activities, goals, and objectives by January 1, 2002.
3) To enlist the participation of at least 5 community based organizations and 5 local businesses by January 31, 2002.
4) To conduct at least 6 highly visible, publicized, special enforcement details directed at bicycle and pedestrian safety by September 30, 2002 and at least 6 additional special enforcement details by September 30, 2003.
5) With the assistance of a contractual service provider, conduct at least 4 community based bicycle and pedestrian rodeos with a traffic simulation course by September 30, 2002 and at least 4 additional community based rodeos by September 30, 2003
6) With the assistance of a contractual service provider, conduct 236 classroom workshops/assemblies on bicycle and pedestrian safety in public elementary schools (K-6) by September 30, 2002 and additional 236 workshops/assemblies in public schools by September 30, 2003.
7) With the assistance of a contractual service provider, conduct 72 classroom workshops/assemblies on bicycle and pedestrian safety in public middle schools (7-8) by September 30, 2002 and additional 72 workshops/assemblies by September 30, 2003.
8) With the assistance of a contractual service provider, conduct 18 bicycle and pedestrian safety rodeos using a traffic simulation course in public elementary schools (K-6) by September 30, 2002 and additional 18 bicycle and pedestrian safety rodeos by September 30, 2003.
9) With the assistance of a contractual service provider, conduct 6 bicycle and pedestrian safety rodeos using a traffic simulation course in public middle schools (7-8) by September 30, 2002 and additional 6 bicycle and pedestrian safety rodeos by September 30, 2003.
10) To contract with local bicycle advocate group(s) to assist with community outreach and education by January 31, 2002.
11) To assist the 10, K-12 Santa Cruz City School District schools in the City with review and implementation of polices regarding bicycle, bicycle helmet, and scooter use.
12) To properly fit and distribute at least 800 bicycle helmets to students and/or rodeo participants by September 30, 2002 and at least another 800 bicycle helmets by September 30, 2003.
13) To establish a positive enforcement program, in cooperation with community based organizations and local business, to reward bicyclists wearing helmets and demonstrating safe operating practices on the roadway.
14) To work with the local judicial system to establish methods of adjudicating first time bicycle traffic law offenders.
15) To conduct bicycle and bicycle helmet inspections and adjustment on all participants at bicycle rodeos we conduct.
16) To notify OTS of all “saved by” events involving the use of bicycle helmets.
17) To include “Funding for this program was provided by a grant from the California Office of Traffic Safety through the Business, Transportation & Housing Agency” in all press related materials and statements.
18) To submit print clips by 9 a.m. to our Regional Coordinator AND Janet Lane, via e-mail at jlane@ots.ca.gov or by fax at (916) 262-2960. All clips should include publication name and date of publication.
19) To fax, (916) 262-2960, a short description of any new traffic safety event or program to the OTS Public Information Officer (PIO) and our Regional Coordinator at least two weeks in advance.
PROPOSED
SOLUTION:
The City of Santa Cruz is proposing a comprehensive community traffic safety education and enforcement program that focuses on and includes: educating the public (motorists, bicyclist and pedestrians, adults and children alike) on traffic safety issues; use of traffic simulation courses in rodeos; issuance and proper use of bicycle helmets; development and distributing public awareness and education materials in support of the program; proactive, high visibility enforcement details; and increased participation of and working closely with community based organizations. Contractual service providers will assist in meeting the objectives for education in the schools and outreach to other community based organizations.
The grant funds will provide additional personnel to supplement the Department’s Traffic Section. Currently, the 7 officers assigned to the Traffic Section are responsible for investigation of all traffic collisions, follow up on hit and run cases, respond to calls for service related to traffic issues, and enforcement of state and local laws pertaining to traffic safety. The proposed Police Traffic Officer will be assigned to work primarily a nighttime shift, with the responsibility for meeting the goals and objectives related to reducing nighttime injury traffic collisions. The Community Service Officer (CSO) positions will be assigned to the Traffic Section and work primarily during the day and early evening hours. The CSO’s will receive advanced traffic collision investigation training in order to relieve current traffic officers of the responsibility of responding to and investigating traffic collisions and other minor traffic related calls for service which are very time consuming. This will free up the current traffic officers to dedicate more time to enforcement of collision causing violations at high collision locations. The CSO’s, along with assistance from other officers in the Traffic Section, will also assist in the education element of the program and promote and coordinate the participation of community based organizations.
PROPOSED BEGINNING
DATE:
October 1, 2001
PROPOSED ENDING DATE:
September
30, 2003
Budget
Category |
Federal Fiscal Year 1
10-1-01 to
9-30-01 |
Federal Fiscal Year
2 10-1-02 or 9-30-03 |
Project
Total |
Personnel Police Traffic
Officer ($4471/mo, Full
Time) Benefits 30% Community
Service Officer (x2) ($3078 mo/ea,
Full Time) Benefits 19% Detail Overtime
(600 total hours) |
$53,650 $16,350 $73,872 $14,128 $19,500 |
$28,100 $8,400 $38,732 $7,268 $19,500 |
$81,750 $24,750 $112,604 $21,396 $39,000 |
Travel and
Training In-state |
$4,000 |
$4,000 |
$8,000 |
Contractual
Services Bicycle and
Pedestrian Safety Program |
$86,560 |
$86,560 |
$173,120 |
Non-Expendable
Property (>$5,000
including taxes, shipping, set-up, etc.) 2002 Police
Harley Davidson Motorcycle (includes tax, handling, prep and other
associated fees) One “Safety
City” |
$16,500 $12,000 |
|
$16,500 $12,000 |
Other Direct
Costs (<$5,000
equipment w/unit cost under $5,000, materials, printing, etc., include
taxes and shipping) Police
Motorcycle lights/siren controls Officer’s
safety equipment (uniforms, vest, weapon, leather gear,
etc.) Motorcycle
Radio Set Com Helmet
to Radio System Motorcycle
Helmet Handheld
Radar Computer
equipment (including laptop, portable printer, software,
etc.) Bicycle
Helmets Educational/Promotional Materials
(including printing costs) |
$4,100 $12,000 $4,000 $800 $480 $2,000 $5,000 $5,000 $5,000 |
$5,000 $5,000 |
$4,100 $12,000 $4,000 $800 $480 $2,000 $5,000 $10,000 $10,000 |
Indirect Costs
(see instructions) |
|
|
|
Project
Total |
$334,940 |
$202,560 |
$537,500 |